Pehal Aashish
Kothari

I'm a Marketing and Business Analytics student at Indiana University's Kelley School of Business, minoring in Economics. I study how organizations make better decisions and how brands earn attention.

On the analytics side, I build segmentation models, evaluate profitability, compare performance, and turn large datasets into practical recommendations. On the marketing side, I develop positioning, campaigns, content systems, and audience strategy.

I have applied both disciplines across venture capital, global consumer brands, high-growth startups, and one of the largest student newsrooms in the country.

My performing arts background shapes how I prepare, present, and read a room. Outside work, I am usually exploring a new city, experimenting with food, reading, or catching up on a television show.